RADIO ADVERTS
Violence against children remains one of the most critical challenges facing South Africa.
This, places many children at risk of domestic violence, neglect, as well as substance and sexual abuse.
Each child, however, has the potential to succeed when given a stable foundation in the form of a safe home, family and community. With this human truth, Childline has embarked on a campaign inviting people to call our 24/7 Help Line to talk through their painful experiences and find their inner peace. We hope this will spark collective engagements about structural reforms required to achieve a peaceful society where children are protected from violence and given a chance to succeed and thrive.
These radio spots explore this reality. At the end of each one there is a whistle.
Each child, however, has the potential to succeed when given a stable foundation in the form of a safe home, family and community. With this human truth, Childline has embarked on a campaign inviting people to call our 24/7 Help Line to talk through their painful experiences and find their inner peace. We hope this will spark collective engagements about structural reforms required to achieve a peaceful society where children are protected from violence and given a chance to succeed and thrive.
These radio spots explore this reality. At the end of each one there is a whistle.
We translated the word 'PEACE' into morse code, and then turned it into a communication device.
A whistle, becoming the call for peace. Pfano and Mrembula can live their dreams.
They need all of us to help them get there.
Pfano The Scientist
Full Script:
SFX: Young girl chatter and giggles with kasi ambient sounds
Girl Voice Over: …I’m serious! My hypo… hypothe… you know that word, right? Well, I have one.
I’m going to be on tv, in my white coat with alllllll of the test-tubes in the world, and you’ll just
see what I’ve been working at forever.
And when the lady from the news asks me “How did you change the world?”,
I’ll stand tall and proud and tell her I made this tiny seed, that you plant, and
you can grow 7 different vegetables!
And we make it in our Kasi!
ANNCR: Meet Pfano, a young girl growing up with the potential to change the world.
But she can only do it with your help. Let's create a peaceful environment for her.
Call Childline Gauteng on 116 toll free 24/7 to change the future of our kasi.
SFX: Peace Whistle mnemonic
CAPTAIN MREMBULA
(Pendoring awards finalist 2022)
Full Script:
Boy Voice Over: …ay ay ay baba, imagine ngikuleya cockpit!
(Yo dude! Imagine me in that cockpit!)
Boy Voice Over 2: Ya? (Yeah?)
Boy Voice Over: Nalama light a-panyaza wonke!
(…and all the dash lights are flashing)
Ngingavele ngithi button! Uzwe “please fasten your seatbelts”.
(I’d just push the button and you hear ‘Please fasten your seatbelts’)
Bese ngithi speaker… (Then I go on the speaker…)
SFX: Airplane pilot chiming sound with turbulence in the background*
*Pilot calm tone*
Boy Voice Over: *Clears throat* It’s your pilot, captain Mrembula.
(It’s your Pilot captain Mrembula)
Umoya phansi. Le weather ifuna ukusidlisa ngama pipe, mara eyam plane, ngizoyibalancisa real-quick!
(Be calm. This turbulence is trying to throw us off-course, but this is my plane! I will land it safely.)
Sizobe siku front page ksasa bathi ‘emergency landing of the century’!!!!
(The front-page headline is going to read ’emergency landing of the century!’ tomorrow morning)
Boy Voice Over 2: Yoh! Ngicela ukuba yi co-pilot yakho captain Mrembula
(Yoh! Can I please be your copilot captain Mrembula)
Boy Voice Over: Sho Ntwanas! (Let’s do it bro!)
ANNCR: Meet Mrembula, a young boy with a dream of becoming pilot.
Let's create a peaceful environment for him. Call Childline Gauteng on 116
toll free 24/7 to change the future of our kasi.
SFX: Peace Whistle mnemonic
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